•Trade association for OTC
medicine/supplement industry
•
•Codes for advertising, point-of-sale, website, pack
information
•
•Products have authorised Indications and
Warnings
•
•PAGB Consumer Code:
3.5.1 (16) “Care should be taken not
to encourage, either directly or indirectly,
the indiscriminate, unnecessary or excessive use of any medicine”
• 3.5.3 (30) “ All such
advertisements must encourage a cautious approach to the use of medicines in pregnancy”
•
• 3.5.4 (33) “Advertising shall not
suggest that the safety or efficacy of a product is due the fact that it is natural”
•
• 3.5.8 (45) “Advertising shall not
state or imply that a product is recommended
or used by a health professional or scientist”